Coaching is a thought-provoking and creative process that inspires people to maximise their personal and professional potential.
Coaching is to help individuals reach potential and not to solve problems. It is generative, not remedial. It’s all about empowering individuals to achieve desired growth, learn from their own experiences and to maximise their potential. It is important to understand where coaching fits with other interventions and this has been aptly described below.
How does coaching work?
The goal of every coaching engagement is to focus on individuals thinking, identify their level of competence under which they currently operate and then take them forward with confidential, supportive and action-oriented discussions.
Coaching typically begins with a personal interview (either face-to-face or by video call) to
assess the individual's or business’ current opportunities and challenges
define the scope of the relationship
identify priorities for action and
establish specific desired outcomes
Coaching incorporates an appreciative approach, grounded in what's right, what's working, what's wanted and what's needed to get there. This approach is simple to understand and put to use, and its reach can be profound, opening up new possibilities and spurring action.
Benefits of Coaching
Coaching maximises potential therefore unlocking latent sources of productivity in employees. But the biggest benefit of coaching is the improved self-confidence to face critical challenges.
Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. According to ICF Global Coaching Client Study, 86% of companies said to have achieved their return on investment and virtually all companies who have invested in coaching have had satisfactory results.
Measurement of success in coaching sessions can be in two ways.
(1) External indicators of your performance - This includes achievement of goals, growth in career (income/promotion etc) and direct feedback from relationships (family, friends, colleagues, customers, managers etc.)
(2) Internal measures - can include self-validating assessments, self-awareness, shifts in thinking creating effective actions, the state of mind, sense of confidence etc.