Coaching is a thought-provoking and creative process that inspires people to maximise their personal and professional potential. It is generative, not remedial. It’s all about empowering them to achieve desired growth, learn from their own experiences and to maximise their potential. It is distinctly different from mentoring and counseling as illustrated below 

How does coaching work? 

The goal of every coaching engagement is to focus on individuals thinking, identify their level of competence under which they currently operate and then take them forward with confidential, supportive and action-oriented discussions.


Coaching typically begins with a personal interview (either face-to-face or by video call) to 
assess the individual's or business’ current opportunities and challenges 

  • define the scope of the relationship 

  • identify priorities for action and 

  • establish specific desired outcomes


Coaching incorporates an appreciative approach, grounded in what's right, what's working, what's wanted and what's needed to get there. This approach is simple to understand and put to use, and its reach can be profound, opening up new possibilities and spurring action.

Benefits of Coaching

Coaching maximizes potential therefore unlocking latent sources of productivity in employees. But the biggest benefit of coaching is the improved self-confidence to face critical challenges. 

Coaching generates learning and clarity for forwarding action with a commitment to measurable outcomes. According to the ICF Global Coaching Client Study, 86% of companies said to have achieved their return on investment and virtually all companies who have invested in coaching have had satisfactory results. 

A detailed investigation of leadership development using five dyadic case studies illustrating the impact of executive coaching was conducted by Oxford Brookes University.


Click on the pdf icon to download the research report

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